Market research in practice : a guide to the basics /
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | , |
| বিন্যাস: | গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| মালা: | Market research in practice series
|
| বিষয়গুলি: | |
| Classic Catalogue: | View this record in Classic Catalogue |
সূচিপত্রের সারণি:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.