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|a 2004002449
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| 020 |
|
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|a 0749441801
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| 020 |
|
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|a 0749443197
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| 040 |
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|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 658.8/3
|2 22
|
| 100 |
1 |
|
|a Hague, Paul N.
|
| 245 |
1 |
0 |
|a Market research in practice :
|b a guide to the basics /
|c Paul Hague, Nick Hague & Carol-Ann Morgan.
|
| 260 |
|
|
|a London ;
|a Sterling, VA :
|b Kogan Page,
|c 2004.
|
| 300 |
|
|
|a xii, 244 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a Market research in practice series
|
| 504 |
|
|
|a Includes bibliographical references (p. 221-235) and index.
|
| 541 |
1 |
|
|e 00015265
|
| 505 |
0 |
|
|a Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
|
| 650 |
|
0 |
|a Marketing research.
|
| 700 |
1 |
|
|a Hague, Nick,
|d 1974-
|
| 700 |
1 |
|
|a Morgan, Carol-Ann,
|d 1958-
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 1782
|d 1782
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_HAG
|7 0
|9 1632
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-29
|l 1
|o 658.83 HAG
|p 3010015265
|r 2024-01-30
|s 2024-01-23
|t 1
|w 2009-06-29
|y BK
|