Market research in practice : a guide to the basics /
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Collection: | Market research in practice series
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xii, 244 p. : ill. ; 24 cm. |
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| Bibliographie: | Includes bibliographical references (p. 221-235) and index. |
| ISBN: | 0749441801 0749443197 |