Contemporary marketing 1999 /

Bibliographic Details
Main Author: Boone, Louis E
Other Authors: Kurtz, David L
Format: Book
Language:English
Published: New york : The Dryden Press, c1999
Series:Dryden Press series in marketing
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xvii, 742 p.(various Pagins) : ill. (some col.); 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:003022313X