Cita APA (7th ed.)

Boone, L. E., & Kurtz, D. L. (1999). Contemporary marketing 1999. The Dryden Press.

Cita Chicago (17th ed.)

Boone, Louis E., i David L. Kurtz. Contemporary Marketing 1999. New york: The Dryden Press, 1999.

Cita MLA (8th ed.)

Boone, Louis E., i David L. Kurtz. Contemporary Marketing 1999. The Dryden Press, 1999.