Value-based marketing for bottom-line success : 5 steps to creating customer value /

Bibliografski detalji
Glavni autor: DeBonis, J. Nicholas
Daljnji autori: Balinski, Eric W., Allen, Phil, 1953-
Format: Knjiga
Jezik:English
Izdano: New York ; New Delhi : McGraw-Hill, c2003.
Teme:
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Ayesha Abed Library: General Shelf

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