Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

Detalhes bibliográficos
Autor principal: DeBonis, J. Nicholas
Outros Autores: Balinski, Eric W., Allen, Phil, 1953-
Formato: Livro
Idioma:English
Publicado em: New York ; New Delhi : McGraw-Hill, c2003.
Assuntos:
Consumer satisfaction.
Customer services > Management.
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

Registos relacionados

Registos relacionados