Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

Opis bibliograficzny
1. autor: DeBonis, J. Nicholas
Kolejni autorzy: Balinski, Eric W., Allen, Phil, 1953-
Format: Książka
Język:English
Wydane: New York ; New Delhi : McGraw-Hill, c2003.
Hasła przedmiotowe:
Consumer satisfaction.
Customer services > Management.
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

Podobne zapisy

Podobne zapisy