Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

Dettagli Bibliografici
Autore principale:	DeBonis, J. Nicholas
Altri autori:	Balinski, Eric W., Allen, Phil, 1953-
Natura:	Libro
Lingua:	English
Pubblicazione:	New York ; New Delhi : McGraw-Hill, c2003.
Soggetti:	Consumer satisfaction. Customer services > Management. Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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