Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

Bibliographic Details
Main Author: DeBonis, J. Nicholas
Other Authors: Balinski, Eric W., Allen, Phil, 1953-
Format: Book
Language:English
Published: New York ; New Delhi : McGraw-Hill, c2003.
Subjects:
Consumer satisfaction.
Customer services > Management.
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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