Value-based marketing for bottom-line success : 5 steps to creating customer value /
Hovedforfatter: | DeBonis, J. Nicholas |
---|---|
Andre forfattere: | Balinski, Eric W., Allen, Phil, 1953- |
Format: | Bog |
Sprog: | English |
Udgivet: |
New York ; New Delhi :
McGraw-Hill,
c2003.
|
Fag: | |
Classic Catalogue: | View this record in Classic Catalogue |
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