Value-based marketing for bottom-line success : 5 steps to creating customer value /
Prif Awdur: | DeBonis, J. Nicholas |
---|---|
Awduron Eraill: | Balinski, Eric W., Allen, Phil, 1953- |
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
New York ; New Delhi :
McGraw-Hill,
c2003.
|
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
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