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|a 658.8
|2 21
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| 100 |
1 |
|
|a DeBonis, J. Nicholas.
|
| 245 |
1 |
0 |
|a Value-based marketing for bottom-line success :
|b 5 steps to creating customer value /
|c J. Nicholas De Bonis, Eric Balinski & Phil Allen.
|
| 260 |
|
|
|a New York ;
|a New Delhi :
|b McGraw-Hill,
|c c2003.
|
| 300 |
|
|
|a xix, 244 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a " American marketing association."
|
| 504 |
|
|
|a Includes bibliographical references (p. 231-233) and index.
|
| 541 |
1 |
|
|e 00013323
|
| 650 |
|
0 |
|a Consumer satisfaction.
|
| 650 |
|
0 |
|a Customer services
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a Balinski, Eric W.
|
| 700 |
1 |
|
|a Allen, Phil,
|d 1953-
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 1778
|d 1778
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| 952 |
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