Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

Bibliografiska uppgifter
Huvudupphovsman: DeBonis, J. Nicholas
Övriga upphovsmän: Balinski, Eric W., Allen, Phil, 1953-
Materialtyp: Bok
Språk:English
Publicerad: New York ; New Delhi : McGraw-Hill, c2003.
Ämnen:
Consumer satisfaction.
Customer services > Management.
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue
Beskrivning
Beskrivning:" American marketing association."
Fysisk beskrivning:xix, 244 p. : ill. ; 25 cm.
Bibliografi:Includes bibliographical references (p. 231-233) and index.
ISBN:007139656X
0070598371

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