Value-based marketing for bottom-line success : 5 steps to creating customer value /
| Glavni avtor: | |
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| Drugi avtorji: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York ; New Delhi :
McGraw-Hill,
c2003.
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| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis knjige/članka: | " American marketing association." |
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| Fizični opis: | xix, 244 p. : ill. ; 25 cm. |
| Bibliografija: | Includes bibliographical references (p. 231-233) and index. |
| ISBN: | 007139656X 0070598371 |