Value-based marketing for bottom-line success : 5 steps to creating customer value /
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York ; New Delhi :
McGraw-Hill,
c2003.
|
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description: | " American marketing association." |
|---|---|
| Description matérielle: | xix, 244 p. : ill. ; 25 cm. |
| Bibliographie: | Includes bibliographical references (p. 231-233) and index. |
| ISBN: | 007139656X 0070598371 |