Value-based marketing for bottom-line success : 5 steps to creating customer value /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York ; New Delhi :
McGraw-Hill,
c2003.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | " American marketing association." |
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| Physical Description: | xix, 244 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. 231-233) and index. |
| ISBN: | 007139656X 0070598371 |