DeBonis, J. N., Balinski, E. W., & Allen, P. (2003). Value-based marketing for bottom-line success: 5 steps to creating customer value. McGraw-Hill.
Chicago Style (17. basım) AtıfDeBonis, J. Nicholas, Eric W. Balinski, ve Phil Allen. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. New York ; New Delhi: McGraw-Hill, 2003.
MLA (8th ed.) AtıfDeBonis, J. Nicholas, et al. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. McGraw-Hill, 2003.
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