Cita APA (7a ed.)

DeBonis, J. N., Balinski, E. W., & Allen, P. (2003). Value-based marketing for bottom-line success: 5 steps to creating customer value. McGraw-Hill.

Cita Chicago Style (17a ed.)

DeBonis, J. Nicholas, Eric W. Balinski, y Phil Allen. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. New York ; New Delhi: McGraw-Hill, 2003.

Cita MLA (8a ed.)

DeBonis, J. Nicholas, et al. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. McGraw-Hill, 2003.