DeBonis, J. N., Balinski, E. W., & Allen, P. (2003). Value-based marketing for bottom-line success: 5 steps to creating customer value. McGraw-Hill.
Citace podle Chicago (17th ed.)DeBonis, J. Nicholas, Eric W. Balinski, a Phil Allen. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. New York ; New Delhi: McGraw-Hill, 2003.
Citace podle MLA (8th ed.)DeBonis, J. Nicholas, et al. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. McGraw-Hill, 2003.
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