Essentials of marketing communications /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
FT/Prentice Hall,
2006.
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| Édition: | 3rd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001. |
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| Description matérielle: | xii, 332 p. : ill. ; 25 cm. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 027370205X 9780273702054 |