Essentials of marketing communications /
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
New York :
FT/Prentice Hall,
2006.
|
| Edizioa: | 3rd ed. |
| Gaiak: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Alearen deskribapena: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001. |
|---|---|
| Deskribapen fisikoa: | xii, 332 p. : ill. ; 25 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 027370205X 9780273702054 |