Essentials of marketing communications /
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York :
FT/Prentice Hall,
2006.
|
| Vydání: | 3rd ed. |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Popis jednotky: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001. |
|---|---|
| Fyzický popis: | xii, 332 p. : ill. ; 25 cm. |
| Bibliografie: | Includes bibliographical references and index. |
| ISBN: | 027370205X 9780273702054 |