Essentials of marketing communications /
| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York :
FT/Prentice Hall,
2006.
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| Upplaga: | 3rd ed. |
| Ämnen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beskrivning: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001. |
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| Fysisk beskrivning: | xii, 332 p. : ill. ; 25 cm. |
| Bibliografi: | Includes bibliographical references and index. |
| ISBN: | 027370205X 9780273702054 |