APA-Zitierstil (7. Ausg.)

Blythe, J. (2006). Essentials of marketing communications (3rd ed.). FT/Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. New York: FT/Prentice Hall, 2006.

MLA-Zitierstil (8. Ausg.)

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. FT/Prentice Hall, 2006.