APA (7th ed.) Citation

Blythe, J. (2006). Essentials of marketing communications (3rd ed.). FT/Prentice Hall.

Chicago Style (17th ed.) Citation

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. New York: FT/Prentice Hall, 2006.

MLA (8th ed.) Citation

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. FT/Prentice Hall, 2006.