Cita APA (7th ed.)

Blythe, J. (2006). Essentials of marketing communications (3rd ed.). FT/Prentice Hall.

Cita Chicago (17th ed.)

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. New York: FT/Prentice Hall, 2006.

Cita MLA (8th ed.)

Blythe, Jim. Essentials of Marketing Communications. 3rd ed. FT/Prentice Hall, 2006.