Market-based management : strategies for growing customer value and profitability /

Bibliografske podrobnosti
Glavni avtor: Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Izdaja:4th ed.
Teme:
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Signatura: 658.8 BES
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