Market-based management : strategies for growing customer value and profitability /

Míreanna comhchosúla

• Value-based marketing for bottom-line success : 5 steps to creating customer value /
  de réir: DeBonis, J. Nicholas
  Foilsithe / Cruthaithe: (2003)
• Marketing management and strategy /
  de réir: Doyle, Peter, 1943 June 23-2003
  Foilsithe / Cruthaithe: (2006)
• Marketing management : strategies and programs /
  de réir: Guiltinan, Joseph P.
  Foilsithe / Cruthaithe: (1997)
• Marketing management : strategies and programs /
  de réir: Guiltinan, Joseph P.
  Foilsithe / Cruthaithe: (1994)
• Marketing management /
  de réir: Czinkota, Michael R.
  Foilsithe / Cruthaithe: (2001)