Market-based management : strategies for growing customer value and profitability /
Auteur principal: | |
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Format: | Livre |
Langue: | English |
Publié: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall of India pvt. Ltd.,
c2005.[reprinted 2006]
|
Édition: | 4th ed. |
Sujets: | |
Classic Catalogue: | View this record in Classic Catalogue |