Market-based management : strategies for growing customer value and profitability /

Eitemau Tebyg

• Value-based marketing for bottom-line success : 5 steps to creating customer value /
  gan: DeBonis, J. Nicholas
  Cyhoeddwyd: (2003)
• Marketing management and strategy /
  gan: Doyle, Peter, 1943 June 23-2003
  Cyhoeddwyd: (2006)
• Marketing management : strategies and programs /
  gan: Guiltinan, Joseph P.
  Cyhoeddwyd: (1997)
• Marketing management : strategies and programs /
  gan: Guiltinan, Joseph P.
  Cyhoeddwyd: (1994)
• Marketing management /
  gan: Czinkota, Michael R.
  Cyhoeddwyd: (2001)