Market-based management : strategies for growing customer value and profitability /

Market-based management : strategies for growing customer value and profitability /

Библиографические подробности
Главный автор:	Best, Roger J.
Формат:	‌
Язык:	English
Опубликовано:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Редактирование:	4th ed.
Предметы:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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