Market-based management : strategies for growing customer value and profitability /

Market-based management : strategies for growing customer value and profitability /

Detalhes bibliográficos
Autor principal: Best, Roger J.
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Edição:4th ed.
Assuntos:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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