Market-based management : strategies for growing customer value and profitability /

Market-based management : strategies for growing customer value and profitability /

Opis bibliograficzny
1. autor:	Best, Roger J.
Format:	Książka
Język:	English
Wydane:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Wydanie:	4th ed.
Hasła przedmiotowe:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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