Market-based management : strategies for growing customer value and profitability /
Egile nagusia: | Best, Roger J. |
---|---|
Formatua: | Liburua |
Hizkuntza: | English |
Argitaratua: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall of India pvt. Ltd.,
c2005.[reprinted 2006]
|
Edizioa: | 4th ed. |
Gaiak: | |
Classic Catalogue: | View this record in Classic Catalogue |
Antzeko izenburuak
-
Value-based marketing for bottom-line success : 5 steps to creating customer value /
nork: DeBonis, J. Nicholas
Argitaratua: (2003) -
Marketing management and strategy /
nork: Doyle, Peter, 1943 June 23-2003
Argitaratua: (2006) -
Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1997) -
Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1994) -
Marketing management /
nork: Czinkota, Michael R.
Argitaratua: (2001)