Market-based management : strategies for growing customer value and profitability /
Hovedforfatter: | Best, Roger J. |
---|---|
Format: | Bog |
Sprog: | English |
Udgivet: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall of India pvt. Ltd.,
c2005.[reprinted 2006]
|
Udgivelse: | 4th ed. |
Fag: | |
Classic Catalogue: | View this record in Classic Catalogue |
Lignende værker
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af: DeBonis, J. Nicholas
Udgivet: (2003) -
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af: Doyle, Peter, 1943 June 23-2003
Udgivet: (2006) -
Marketing management : strategies and programs /
af: Guiltinan, Joseph P.
Udgivet: (1997) -
Marketing management : strategies and programs /
af: Guiltinan, Joseph P.
Udgivet: (1994) -
Marketing management /
af: Czinkota, Michael R.
Udgivet: (2001)