Market-based management : strategies for growing customer value and profitability /

Market-based management : strategies for growing customer value and profitability /

Bibliographic Details
Main Author: Best, Roger J.
Format: Book
Language:English
Published: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Edition:4th ed.
Subjects:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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