Market-based management : strategies for growing customer value and profitability /
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall of India pvt. Ltd.,
c2005.[reprinted 2006]
|
| Rhifyn: | 4th ed. |
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xxii, 506 p. : ill. ; 24 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 0131469568 812032806X |