Market-based management : strategies for growing customer value and profitability /
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall of India pvt. Ltd.,
c2005.[reprinted 2006]
|
| Edició: | 4th ed. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripció física: | xxii, 506 p. : ill. ; 24 cm. |
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| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 0131469568 812032806X |