Best, R. J. (2005). Market-based management: Strategies for growing customer value and profitability (4th ed.). Pearson/Prentice Hall of India pvt. Ltd..
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall of India pvt. Ltd., 2005.
एमएलए (8वां संस्करण) प्रशस्ति पत्रBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Pearson/Prentice Hall of India pvt. Ltd., 2005.
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