Marketing management /
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Cincinnati :
South-Western College Pub.,
c2001.
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| Edición: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xxv, 598 p. : col. ill. ; 28 cm. |
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| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0324022034 (hardcover) 9812403663 |