Marketing management /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Cincinnati :
South-Western College Pub.,
c2001.
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| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxv, 598 p. : col. ill. ; 28 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0324022034 (hardcover) 9812403663 |