APA-referens (7:e uppl.)

Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..

Chicago-referens (17:e uppl.)

Czinkota, Michael R., och Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.

MLA-referens (8:e uppl.)

Czinkota, Michael R., och Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.