Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..
Citación estilo ChicagoCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.
Cita MLACzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.
Warning: These citations may not always be 100% accurate.