Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..
Style de citation Chicago (17e éd.)Czinkota, Michael R., et Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.
Style de citation MLA (8e éd.)Czinkota, Michael R., et Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.