Cita APA (7a ed.)

Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..

Cita Chicago Style (17a ed.)

Czinkota, Michael R., y Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.

Cita MLA (8a ed.)

Czinkota, Michael R., y Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.