APA (7th ed.) Citation

Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..

Chicago Style (17th ed.) Citation

Czinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.

MLA (8th ed.) Citation

Czinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.