Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..
Dyfyniad Arddull ChicagoCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.
Dyfyniad MLACzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.
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