Cita APA (7th ed.)

Czinkota, M. R., & Kotabe, M. (2001). Marketing management (2nd ed.). South-Western College Pub..

Cita Chicago (17th ed.)

Czinkota, Michael R., i Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.

Cita MLA (8th ed.)

Czinkota, Michael R., i Masaaki Kotabe. Marketing Management. 2nd ed. South-Western College Pub., 2001.