Marketing management /
| Main Author: | Bagozzi, Richard P. |
|---|---|
| Other Authors: | Rosa, Jose Antonio, Celly, Kirti Sawhney, Coronel, Francisco |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c1998.
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Similar Items
-
Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1994) -
Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1997) -
Marketing management and strategy /
by: Doyle, Peter, 1943 June 23-2003
Published: (2006) -
Marketing management /
by: Czinkota, Michael R.
Published: (2001) -
Strategic marketing management : planning, implementation, and control /
by: Wilson, R. M. S. (Richard Malcolm Sano)
Published: (1999)